Brand Kit

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TEXT DESIGN

Title and heading text uses the font Kefir Demi Bold. This is the signature font used in the new Spectrum logo. It should be ideally used throughout all marketing to stay clearly on brand.

Paragraphs use the font Montserrat as an accessible complement to the title font. It's easy to read and maintains a smooth, low profile while still appearing elevated and strong.

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COLOR DESIGN

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Trauma-informed. In alignment with the new logo. Subtly queer. No true whites or blacks are ever in use. Green is the primary focus in the foreground whereas the rainbow is shown in the background. (Note: some colors aren't shown here that may appear in gradients to help balance the design.)

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